MESSAGES TO MEDIA MOMENTS
In the age of streaming and binge-watched media, Cooler reconnects audiences around shows and events they love, even if they're watching at different times. It allows fans, friends and insiders to instantly create smart GIFs of their favorite moments and share these reactions privately, across the Cooler community, or to any social or messaging platform.
For consumers, Cooler fuels community, discovery and word-of-mouth recommendations. And for networks, streaming services and brands, Cooler is a powerful marketing engine that unleashes the the viral potential of user-generated content.
CAPTURE REACTIONS IN REAL TIME
FEED YOUR CHANNELS
INSTANTLY CREATE CUSTOM CONTENT FOR SOCIAL, AFFILIATE, & PARTNER CHANNELS
POWER UP PROMOS
WEAPONIZE WORD OF MOUTH WITH AUTHENTIC RECOMMENDATIONS
DRIVE LIVE ENGAGEMENT
ALLOW FANS TO GIF ANY MOMENT OF LIVE STREAMS
AUGMENT YOUR REALITY
...AND YOUR SCRIPTED & LIVE PROGRAMMING TOO
Drive water cooler conversation in the binge-watching era
Cooler’s patent-pending content reaction and creation platform allows users to make instant GIFs of any moments from their favorite video content. The platform works either embedded into the primary screen (e.g. watching a show on a phone or tablet) or by syncing the user’s device with a second screen such as a TV or movie screen.
By utilizing Automatic Content Recognition (ACR), Cooler is able to recognize the precise second the user is watching and delivers the clip directly to the user. Or after they watch a show or event, users can manually navigate to any segment effortlessly create and personalize GIFs to be broadly shared.
Selected by Apple as a “New App We Love,” the Cooler apps is a GIF-powered community for TV fans. It lets users instantly create, search and share memes and GIFs from their favorite shows. No matter when or how they watch them.
Re-live thousands of episodes by browsing through all the great moments, in GIF-form. Or make your own GIFs with just a couple taps. No fancy photoshop skills required.
Cooler for iOS
Cooler for Web
"What's your take?" Allow fans to annotate episodes of their favorite shows. Continually updated feed of GIFs from show insiders, influencers, all in easily sharable and embeddable social objects. Search by show, creator, meme text and more.
Cooler for Video Players
Enable cooler reactions directly in a video player. With a simple integration API, viewers can now see reactions as they watch, as well as create and share GIFs from any moment of the show. Seed commentary from insiders to drive viewing and re-viewing of shows and help make the platform of choice.
Cooler for Live Events
Cooler allows fans tuning into live sporting events, concerts, and specials to instantly create high-quality GIFs and share the most remarkable moments publicly. Allow fans to promote your content to other fans in the moment and drive additional tune-in. Abundant opportunities for advertisers, brands, and sponsorships to participate as well.
Cooler Media Platform
The Cooler platform automatically ingests content by simultaneously preparing the video for instant GIF creation and fingerprinting the audio for identification and synchronization purposes. The robust API allows any client application to generate a GIF or clip of any specific segment of the ingested content.
Any GIF created with Cooler is tagged with valuable source context (show, season, episode, timecode, dialog, and more) and can be customized, displayed and shared via any client application – mobile, web-based or smart device. The Cooler GIFs serve as a mechanism around which audience reactions and conversations can thrive.
KEY INTEGRATION FEATURES
INSTANT GIF CREATION AND SHARING
Cooler allows users to recognize what they’re watching using either ACR (via audio or video fingerprints) or through direct access to a playback beacon (in OTT services). When a user taps a button, a clip instantly is generated of the moment they just saw. The user can edit, customize, and instantly share it across the social web. See pilot iOS deployment in the Apple app store.
AUDIENCE REACTION PLATFORM
The Cooler platform powers web, social, app, and OTT integrations to easily capture and aggregate audiences reactions, as they watch or anytime afterwards. Fans can add their reactions to their favorite shows and see the reactions from the community in real time, be they memes, emojis or text, and intelligently spoiler protected. By aggregating these reactions, Cooler creates instant episode highlights based on how fans reacted to the content – the most shocking moments, the most loved scenes, the funniest bits, etc.
By aggregating viewing behaviors, contextual reactions and moment-by-moment sentiment, Cooler is able to offer unique insights to content creators, distributors, and advertisers. Furthermore, by combining the social graph with the media graph, Cooler is able to offer valuable recommendations based what friends (and fans with similar reactions) are watching and discovering.
COOLER TECHNOLOGIES, INC.